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Inside the Gurugram venture studio building D2C brands for small-town India
How one studio tests 20 product ideas a year and kills most of them within 90 days.
Arjun SethiPolicy & Premium Editor
1 min read
Ninefold Studio, based in Gurugram, is the latest example of how startups in India is maturing. The move puts the company in a strong position in its segment.
The studio spends no more than ₹15 lakh testing any single idea, and only scales brands whose repeat-purchase rate crosses 35% in the first quarter.
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