Giao Nhanh enters Hanoi as Vietnam’s quick-commerce race heats up

Giao Nhanh, based in Ho Chi Minh City, is the latest example of how e-commerce in Southeast Asia is maturing. The $18 million deal puts the company among the better-funded players in its segment.

The company runs 40 dark stores in Ho Chi Minh City and plans to open 25 in Hanoi by March, each stocking about 3,000 items.

Why it matters

Investors across Asia have become more selective since 2023, backing companies that can show paying customers and a clear path to profit. Founders in Southeast Asia told ASN that the bar for a new round now includes at least a year of steady revenue growth.

We built for the customer who was already paying, not the one we hoped would show up.

The company said it will use the next year to deepen its existing markets before expanding further.

The numbers

• Market: Southeast Asia
• Headquarters: Ho Chi Minh City
• Sector: E-commerce
• Latest round: $18 million

What comes next

Competitors are watching closely, and at least two rivals are said to be in talks to raise fresh capital. ASN will keep tracking Giao Nhanh and the wider e-commerce market in Southeast Asia.

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